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“And, we are now responsible for shaping a new narrative. “The Sahara played an important role in the evolution of the destination,” Meruelo told the crowd. Speaking to about 700 invited guests that included dignitaries, celebrities and hotel employees and guests, Meruelo’s announcement was punctuated with a drone light show and fireworks.

The SLS, now being redubbed The Sahara hotel-casino, just put up an amazing display of lights in the sky…nope, not fireworks. The storied 1,720-room hotel that has hosted the Rat Pack, the Jerry Lewis Telethon, and the Beatles came full circle Thu rsday with the nighttime annou ncement by owner Alex Meruelo that the property previously k nown as SLS Las Vegas has retu rned to its roots, becoming th e Sahara Las Vegas. (Benjamin Hager/Las Vegas Review-Journal) Sahara is back.

Alex Meruelo, founder of the Meruelo Group and owner of SLS Las Vegas, speaks during an event to announce the renaming of SLS Las Vegas to Sahara Las Vegas on Thursday, June 27, 2019, at Foxtail Pool, at Sahara Las Vegas, in Las Vegas.

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